Perhaps you have utilized a PR news wire for business reasons in the past, but how specifically did you use it? Were you looking up news for yourself, or were you more interested in submitting your own information? If you answered yes to the first part of the question, you are right in thinking that these wires are good for obtaining news. If you said yes to the second part of this question, then you most certainly are in luck. These sites are extremely good for positioning businesses more strongly, including news and other information that can all but guarantee them online success. Below are some specific things that your business and your clients’ businesses can stand to gain from utilizing an effective PR news wire.
With an online PR news wire, you have a free outlet for distributing press releases. You spend enough money marketing your own business or marketing the businesses of your clients, so take a breather from these paid advertising and marketing functions and submit a free press release once in a while. With a PR news wire, you get to make your submission based on the news you want to share, without the hassle of having to pay to distribute that information.
With a PR news wire, you can submit all kinds of news too. This includes sending out an event press release, an express press release or any other kind of release that you feel needs to get out to the public. Most wires are not concerned with the content that you have on there, though some do have some restrictions as to what you can put up there. However, most will just as easily allow you to submit a release about an event as they would allow you to submit something related to a new hire or an award that recently was won.
With a PR news wire, you broaden the number of places where your release will appear. When you email your announcement to area news agencies and editors and writers who are in the media business, this news only goes so far. It might make headlines on these media companies’ respective sites, but to gain the most possible exposure a PR news wire is in order. It puts your release out into cyberspace for anyone to pick it up and run with it. Something free and this useful should definitely be in your repertoire.